The Dereon Tree

Released on: November 27, 2007, 7:35 pm

Press Release Author: Christine Layug

Industry: Apparel & Fashion

Press Release Summary: The house of dereon style and concept is inspired by three
generations of women in their family, with the name \"dereon\" paying tribute to
Beyoncé\'s grandmother, Agnèz Deréon.

Press Release Body: When we talk about Award-winning American R&B singer, who is the
first person that comes into your mind? Well if you ask me, I'll say Beyoncé
Knowles. Beyoncé Giselle Knowles (it's her full name) is a five-time ("5") Grammy
Award-winning American R&B singer.

But not just that, Beyoncé Knowles is also a songwriter, record producer, music
video director, actress, dancer, and fashion designer. Yes, you heard me right,
Beyoncé Knowles, other than being a five-time Grammy Award-winning American R&B
singer, is also a fashion designer.

Why wouldn't she? Actually, her mother (Tina Knowles) and her grandmother (agnes
dereon) are a great fashion designer on their generations, and the fashion clothing
line that Beyoncé Knowles founded is the house of dereon.

Well, actually, Beyoncé Knowles is only a co-founder of the house of dereon. The
house of dereon was founded by three generations Knowles which are Tina Knowles her
mother and her grandmother agnez dereon.

So if you want to know where they got the name dereon for the house of dereon
clothing line. The name dereon from house of dereon came from Beyoncé's grandmother,
agnez dereon.

The house of dereon style and concept is inspired by three generations of women in
their family, with the name \"dereon\" paying tribute to Beyoncé\'s grandmother, Agnèz
dereon. House of dereon was announced to the media in September on the year of 2004,
by Tina and Beyoncé Knowles.

The house of dereon first started when Beyoncé Knowles was still on the Destiny's
Child, where her mother Tina would design and sew their outfits, especially when the
group was first starting out and did not have much money or access to designer
clothing. Part of what called attention to Destiny\'s Child, besides their obvious
talent, was their one-of-a-kind fashions, which is the house of dereon.

Their house of dereon style set them apart, yet gave the group cohesion as a similar
style, color or garment was worn by all the members. The house of dereon was first
introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show.

The house of dereon mixes hip-hop influences, such as its use of denim, with
ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony
magazine Beyoncé said \"I love the clothes from the \'70s, my mother\'s clothes. I love
clothes from the \'40s, my grandmother\'s style, so elegant. We wanted to take
elements from my grandmother\'s legacy--the beaded lace, lush colors, fine
fabrics--and mix them with clothes from my mother\'s generation and my generation".

For such a short period of time, the house of dereon has claimed the top spot when
it comes to fashion clothing. If you want to know more about house of dereon, then
visit http://www.streetzwear.com.

Web Site: http://www.streetzwear.com

Contact Details: 6820173

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